Yung Doli - when snowboard meets fashion

What happens when a snowboard pro decides that rules are not made for him?
Lucas Baume, better known as Yung Doli, transforms exactly that into his own style: a mixture of snowboarding, art and fashion that has long since attracted attention beyond the scene.

In our new portrait, Doli tells us how his brand DRINK SEXY was born in a chaotic moment somewhere in China, why Laax is his creative home and how he manages to build entire jackets from art and everyday moments. He also talks about his path away from the contest circus towards more freedom, fun and style.

TO THE INTERVIEW