On Friday, Justin Murisier provided an unforgettable moment when he celebrated his first World Cup victory in the downhill race in Beaver Creek.

After three consecutive seasons of serious injuries - including several cruciate ligament ruptures and serious foot problems - 'JJ' Jonas Junker shows what it means to…

After an intense competition season…

This year, we are once again fully committed to alpine skiing and bringing the energy of El Tony Mate to the mountains.

The winter sports season is officially open - and El Tony Mate was right in the middle of the action at the Big Air Chur 2024 on the Obere Au!

El Tony Mate geht nach Amsterdam! Zusammen mit unseren neuen Partnern Radio Radio organisieren wir das erste Culture Collective während der ADE. Am 18.

The winter season kicked off this weekend with a special highlight: the opening of the new "Pända Snowpark" on the Schilthorn.

Chris Visscher, better known as Flying Grizzly Bear, talks about his attitude to biking and what it takes to be a well-trained mountain biker in his new short film.

We are delighted to announce that Saskia von Moos, Chief Marketing Officer, has been awarded the title CMO of the Year 2024!

Here we go: Culture collective by El Tony Mate goes into the next round. We have the privilege of welcoming the legendary French DJ OXIA with his hit Domino!

The Swiss Enduro Series is back. We are proud to be a partner of the series. Last weekend, the first race of the season was held in Airolo in perfect conditions.

Lucas Huppert caused a sensation at this year's Joyride 2024 in Whistler.

El Tony Mate thrilled in the Soundgarden tent at the Gurtenfestival 2024 … The Gurtenfestival 2024 is history - for four days, around 73…

Do your teammates love Mate-Drinks as much as we do? Then watch out: your office could look like this too! Mate on subscription or what?

Culture Collective by El Tony Mate goes into the next round. Together with the ZMW, the next edition will take place on August 8th, 2024 from 4 p.m. in the Haus am Fluss.

We are proud to unveil our newest and largest event tent at Open Air Frauenfeld 2024, marking our debut as a partner at one of Europe's biggest hip-hop festivals.

In the mood for an awesome mountain bike adventure? Then grab your bike and come with us to Valais! In Crans-Montana, the new hotspot for cross-country mountain biking…

For years, Barcelona was out of reach for Alessio Tonoli because he kept getting injured. Now the moment has finally come for him to realize his dream.

The festival season also marks the start of the exciting #TONYTOWER Challenge from El Tony Mate.

Oliver Weismantel gets his own skateboard at pizzaskateboards and goes pro! Watch his part in the latest video "Stellar WInd" from Pizza Skateboards!

Crankworx returned to Innsbruck for its 8th and final edition, heating up the Austrian bike summer once again in Mutters at Bikepark Innsbruck.

El Tony Mate wins the Promarca Brand of the Year Award for the second time in a row! El Tony Mate has done it: for the second time in a row…

But birds and mountain biking? Where is the connection? Just like birds, we flee seasonally from the winter cold in our home country, Switzerland.

A week of non-stop skiing and snowboarding action at the Swatch Nines on the Schilthorn ended with a new world record. Kim Gubser jumped 14.6 meters on the…

Saskia von Moos leads us through the factory halls where El Tony Mate is produced and bottled.

The freeski and snowboard finals of the 2024 Slopestyle World Cup took place last weekend at Corvatsch.

The world's best freeriders delivered a masterful performance today at the YETI Xtreme Verbier, capping off an unforgettable FWT by Peak Performance season.

Celia's connection to LAAX goes beyond the slopes; it's a place where her passions for snowboarding and art converge…