El Tony Mate - Brand of the Year 2024

El Tony Mate wins the Promarca Brand of the Year Award for the second time in a row!

El Tony Mate has done it: for the second time in a row, the brand has won the coveted Promarca Brand of the Year Award. This award was presented for the tenth time on Brand Day. Havas Switzerland conducted a representative study to identify the most dynamic and trustworthy brands in Switzerland. 4,524 consumers from German-speaking and French-speaking Switzerland took part in the survey, rating a total of 383 brands, including the brands of Promarca members.

Jonas Eliassen, CEO of Havas Switzerland, commented on the award: "El Tony Mate by defending its title, Havas Switzerland has achieved a first: for the first time in the ten-year history of the award, a brand has managed to win the award for two consecutive years. This is more than deserved, because naturalness, sustainability and proximity to the consumer make El Tony Mate more than just a soft drink. The brand has managed to become an expression of an attitude to life with which more and more people identify. This creates preference and brand momentum. The team at intelligentfood continuously promotes the growth of the brand across all marketing disciplines without losing sight of market realities. In short: El Tony Mate does everything right and is a deserving winner of the award in its anniversary year."