El Tony Mate
Raw Series:
10 Years
Arosa Electronica

El Tony Mate Raw Series:
10 Years Arosa Electronica

What happens when a small group of like minded people in the Alps start following their passion for electronic music, without a master plan but with a shared drive?

10 years later, Arosa Electronica is more than just a festival. It is a place that shows how an idea can grow into a movement.

To mark the anniversary, we created an intimate portrait film together with the festival. At its center is founder Michael Halter, who shares how it all began and how the format has evolved over the years without losing its original spirit.

The film combines personal insights with raw, atmospheric imagery from the mountains and highlights the contrast between the early days and the festival’s status today.