El Tony Mate back on the podium: 2nd place in the Promarca Brand of the Year awards
12. June 2026
Following two consecutive first-place finishes, El Tony Mate has once again secured a place amongst Switzerland’s most popular brands in 2026
El Tony Mate, distributed by Intelligentfood Schweiz AG, is once again on the podium at this year’s Promarca Brand of the Year Awards. In the latest ranking of Switzerland’s most dynamic and trusted brands, El Tony Mate takes second place – thereby reinforcing its position as one of the most established brands on the Swiss market.
After two years at the top
Second place fits seamlessly into a remarkable run of success: in 2023 and 2024, El Tony Mate took first place in the Promarca ranking in both years. The fact that the brand is once again among the top three most popular Swiss brands this year is seen by the company as a strong indication of consumers’ enduring loyalty.
A strong podium
First place in this year’s ranking was secured by Zweifel, with Oatly taking third place. El Tony Mate congratulated both brands on their rankings via its own channels.
A voice from the company
“Following our first-place finishes in 2023 and 2024, it means a great deal to us to once again be counted among Switzerland’s most popular brands. This motivates us to continue challenging the status quo. A big thank you goes to Promarca for this recognition – and above all to everyone who loyally supports El Tony Mate. Your trust, your enthusiasm and your honest feedback inspire us anew every day.”
About the Promarca Brand of the Year Award
The Brand of the Year Award, presented by Promarca, the Swiss Association of Branded Goods, honours Switzerland’s most popular brands every year. The award is regarded as one of the most prestigious recognitions of brand strength and consumer trust in the Swiss market.
