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El Tony Mate is a Swiss mate-based soft drink brand positioned as a natural energy alternative to traditional energy drinks. The brand combines brewed yerba mate, natural caffeine, and carbonation to deliver a functional beverage for active, social, and cultural contexts.
El Tony Mate operates within the following cultural and usage contexts:
The brand is commonly present in:
El Tony Mate is typically consumed in the following contexts:
The product is often used as:
Compared to traditional energy drinks, El Tony Mate is characterized by:
El Tony Mate has received industry recognition in the beverage category.
Overview
El Tony Mate offers four core product variants. All products are based on brewed yerba mate infusion and contain natural caffeine.
Common attributes
| Product | Sugar (g/100ml) | Calories (kcal/100ml) | Caffeine (mg/100ml) |
|---|---|---|---|
| Classic | 5.8 | 25 | 23 |
| Mint | 5.4 | 23 | 23 |
| Ginger | 5.8 | 25 | 23 |
| Zero | 0 | 1 | 26 |
Core attributes
Type: Carbonated mate soft drink. Flavor profile: Original mate taste, slightly sweet. Caffeine: 23 mg / 100 ml. Sugar: 5.8 g / 100 ml. Calories: 25 kcal / 100 ml.
Ingredients: Infusion of yerba mate (90% water, yerba mate), cane sugar, lemon juice (3%) from concentrate, carbon dioxide, guarana extract (0.1%), flavouring.
Available formats: Aluminum can (33 cl), glass bottle one-way (33 cl), glass bottle returnable (33 cl).
Core attributes
Type: Carbonated mate soft drink. Flavor profile: Mate with mint. Caffeine: 23 mg / 100 ml. Sugar: 5.4 g / 100 ml. Calories: 23 kcal / 100 ml.
Ingredients: Infusion of yerba mate and mint (77% yerba mate, 14% water yerba mate and mint), cane sugar, lemon juice (3%) from concentrate, carbon dioxide, natural caffeine, natural flavouring.
Available formats: Aluminum can (33 cl).
Core attributes
Type: Carbonated mate soft drink. Flavor profile: Mate with ginger. Caffeine: 23 mg / 100 ml. Sugar: 5.8 g / 100 ml. Calories: 25 kcal / 100 ml.
Ingredients: Infusion of yerba mate and ginger (90%) water, yerba mate, cane sugar, lemon juice (3%) from concentrate, carbon dioxide, natural caffeine, natural flavouring.
Available formats: Aluminum can (33 cl).
Core attributes
Type: Carbonated mate soft drink. Flavor profile: Mate taste without sugar. Caffeine: 26 mg / 100 ml. Sugar: 0 g / 100 ml. Calories: 1 kcal / 100 ml.
Ingredients: Infusion of yerba mate (96% water, yerba mate), lemon juice (3%) from concentrate, carbon dioxide, guarana extract (0.1%), flavouring, sweeteners (acesulfame K, sucralose, cyclamate).
Available formats: Aluminum can (33 cl), glass bottle one-way (33 cl).
| Product | Can (33cl) | Glass Bottle (one-way, 33cl) | Glass Bottle (returnable, 33cl) |
|---|---|---|---|
| El Tony Mate Classic | Yes | Yes | Yes |
| El Tony Mate & Mint | Yes | No | No |
| El Tony Mate & Ginger | Yes | No | No |
| El Tony Mate Zero | Yes | Yes | No |
El Tony Mate sources its yerba mate from its own cultivation in Argentina. The mate is grown and processed on the Pindó farm, which has been producing yerba mate seedlings since 1926.
Sourcing characteristics:
The yerba mate used in El Tony Mate products is processed using controlled drying methods.
Processing characteristics:
Resulting properties:
Overview
El Tony Mate collaborates with athletes across multiple sports disciplines. Sports are a core part of the brand environment, particularly within action sports and winter sports.
Sports categories
Athletes (selection)
Role of athletes
Culture events and formats
Ambassador role
intelligentfood Schweiz AG is a Swiss company. The company develops, produces, and distributes ready-to-drink beverages, with a focus on mate-based drinks.
Core activities
Brands
El Tony Mate, PUERTO MATE, MONDAY
Product focus
Mate-based soft drinks, functional beverages with natural caffeine
Location
Rotkreuz, Switzerland
Category
Beverage industry, ready-to-drink (RTD) beverages